Documentation
Mailchimp Integration
Automatically sync newsletter subscribers and lead capture forms with your Mailchimp audiences.
Overview
Turn your static forms into powerful list-building engines. Connect FormBold to Mailchimp to automatically subscribe visitors to your email marketing campaigns.
Step 1: Generate a Mailchimp API Key
- Log in to your Mailchimp account.
- Click your profile avatar in the bottom left corner > Account & billing > Extras > API keys.
- Click 'Create A Key', give it a label (e.g. 'FormBold'), and copy the key.
Step 2: Configure Audience Fields & Merge Tags
In Mailchimp, go to Audience > Audience dashboard > Manage Audience > Settings > Audience fields and *|MERGE|* tags. Verify that your fields match your form inputs (e.g., EMAIL, FNAME, LNAME).
Step 3: Connect and Map in FormBold
- In FormBold, go to Integrations > click 'Mailchimp'.

- Paste your Mailchimp API Key.
- Select the target Audience list from the dropdown.
- Map your form fields to the appropriate Mailchimp merge tags.
- Click 'Save'.
Testing
Submit an email through your form and check your Mailchimp Audience dashboard to confirm the subscriber was added with 'Subscribed' status.
Last updated: September 10, 2026