Mailchimp's embedded form is hard to style and heavy to load. This lets you keep the signup form you designed and still grow the audience.
What gets created
A new audience member with their email address. Other fields map to merge tags, such as FNAME and LNAME, during setup.

| Mailchimp | Form field |
|---|---|
| Email address | |
| Merge tags | name and other mapped fields |
| Audience | The list you pick at connect |
Where this works well
- A newsletter box on a static site.
- Webinar registration that also enrols people in the follow-up emails.
- A lead magnet download, where you only want people added after the form actually submits.
How to connect
- On your form, open Integrations, then click Connect on the Mailchimp card.
- Pick the audience and match your fields to its merge tags.
- Sign up with a test address and look for it in the audience.
Plan and pricing
Starter and higher. Starter is $8 a month, or $6 a month billed yearly.
Questions people ask
Does it respect double opt-in?
That's set on the audience in Mailchimp. Formbold follows whatever the audience requires.
Can I keep my own form markup?
Yes. Your HTML stays as it is, pointed at your Formbold endpoint.
For field mapping screenshots, see the Mailchimp setup guide.