HubSpot's embedded forms work, but they rarely match the rest of a custom site. This keeps your form and still puts every lead in the CRM.
What happens in HubSpot
Each submission creates a contact, or updates one that already exists, using the properties you mapped.
| HubSpot property | Typical field |
|---|---|
| First / last name | name fields |
| Phone | phone |
| Company | company |
Good fits
- Demo request forms, so sales sees the contact before the call.
- Contact forms on a marketing site built outside HubSpot.
- Partner intake forms that should refresh an existing record rather than add a new one.
Connect HubSpot
- Open the form's Integrations tab and click Connect on HubSpot.
- Approve access in HubSpot, then map your fields to contact properties.
- Submit a test entry and find the contact in HubSpot.
Plan
HubSpot needs Starter or higher. On yearly billing Starter is $6 a month. Monthly, it is $8.
FAQ
Will a returning visitor create a duplicate?
HubSpot matches contacts by email address, so a second submission with the same email updates the existing contact.
Do I need HubSpot's embed code?
No. Your form stays on your site and posts to Formbold.
The HubSpot setup guide covers property mapping in detail.